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Online Mapping – A New Channel for Marketing to Tourists
Localized online marketing platforms are red hot right now for advertisers. New technologies continue to emerge to offer advertisers the ability to target consumers down to the street level. We...
View ArticleMarketing the tour through mobile marketing?
OK – so this is probably a stretch to suggest that the touring markets should aggressively jump into the mobile marketing space. That’s not what I’m advocating here. But, we did come across an...
View ArticleWeb radio hits at a local level
In an effort to expand both it’s coverage and it’s base of readers, the San Diego Union-Tribune is now offering an ‘all-San Diego-music all-the-time streaming radio station’. The paper has already...
View ArticleUnderstanding the ’subway’ demographic
Here is some very interesting information we came across that looks closer at the demographics of the typical mass transit user. This isn’t focused specifically on New York City transit but it points...
View ArticleLocal television news still going strong
Here’s some good news for local television stations and theater marketers. While the web has had a huge impact on how consumers get their news at a national level, here is a very interesting research...
View ArticleA New Way to Reach the New York Magazine Audience
Just a quick heads-up for those of you trying to hit the NY Magazine crowd. According to Media Post, “New York magazine’s Web site, Nymag.com, is making its listings of nearly 5,000 restaurants and...
View ArticleDemystifying Social Networking and Mobile Marketing for Broadway
Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out...
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Why Chocolate is better than Phantom?
Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s...
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Under one umbrella.
A friend of mine told me about her trip to Japan several years ago, where she ended up making friends with a group of businessmen in Tokyo who kindly bought her a few drinks while she waited for a...
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Pub Lunch anyone?
I ordered a pub lunch with my brother in-law this week at The Manly Wharf Hotel and was given one of those electronic pagers that bleep and buzz at you to tell your order is ready at the counter. I...
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